
The TIME to ACT is NOW!
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Smart Enough to be Rich is dedicated to sharing knowledge and financial opportunities to help families get out of debt and stop living paycheck to paycheck. COVID-19, miles and miles of food lines, and record unemployment were a wake-up call. Webinars and 1-1 Strategy Sessions will share tips, tools and strategies to help you reboot in a post COVID-19 world.
Take the FIRST Step TODAY!
1. Write down your Vision and Personal Mission in Life. DECIDE what you truly want to do or be... then move to Step 2.
#1 Secret to Success
Customer-Focused Selling
Customer-Focused Selling means helping customers find solutions that will help them achieve their objectives. Find out what the customer wants, what the customer cares about, and what objectives the customer is trying to achieve. Have a two-way dialogue (if possible) where you explore the customer needs first, then determine how your products or services may be able to meet those needs.
Case in Point:
As an IT Consultant, I took over account management for a major client who had been pursued for almost 3 years. When I assumed the lead, there were $0 in sales and $0 in the pipeline. After 6 months, we had successfully completed an onsite product trial and had one million dollars ($1,000,000) in the pipeline. I was able to help close the sale by asking some basic questions about the client's business plans and how we could be of assistance. Turns out they were not interested in the new product we were pushing, but were interested in enhancing an existing product they were using in a trial. The problem was clear: the company's focus was internal (i.e. selling the new product) rather than focusing on what the client actually wanted or needed.

Customer Focus...#1 Key To Success!
"Once we understood the client's priorities, closing the sale was just a matter of time."
- Lorraine B. Edwards
Special Offer from Lorraine B. Edwards and Zhana Publishing
From the cotton fields of South Carolina to the Boardrooms of corporate America, Lorraine B. Edwards has achieved the American Dream of being her own boss, running her own company, earning a million dollars, owning a home, and raising a family. She has a Bachelor's Degree in Computer Science, MBA in Marketing, and 30+ years of technology, management, and leadership experience. As revealed in her book "Rise Above the Fear," Lorraine was part of the Me-Too Movement before the movement began.
Many of us dream of a better life, pray for a better way, and hope for a brighter tomorrow but we allow circumstances and fear to stop us from changing our situation. Rise Above the Fear is the story of a woman who stepped completely out of her comfort zone in pursuit of a better way of life. Poor, sexually abused and raped as a child, emotionally estrange from her mother, approached for sexual favors by her father... if anyone was ever setup to fail in life, it was this woman. Imagine what it must have taken to overcome her past while balancing the competing demands of being a wife, mother, business owner, and female executive in a male-dominated corporate environment.
Through the experiences discussed in this book, people from all walks of life can learn the value of:
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Overcoming circumstance and fears
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Moving beyond the pain of the past
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Ending unhealthy relationships
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Being honest with yourself and the people around you
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Pursuing the things you are most passionate about
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Defining goals (and plans to achieve them)
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Admitting when things are not working
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Having the courage to change
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